Monthly Archives: December 2017

Successful Product Launch Secrets

It’s a new year and if you’re like most other business owners – you’re planning out the year to launch your programs and/or products. Perhaps you have a new program you can’t wait to get out there – or a product that you’ve recently completed that you want to sell online to your list.

But, most people make the mistake of just popping it up on their website and hoping for the day when someone will buy. Not a great strategy. Don’t get me wrong – someone could buy – but it might take months before you make your first sale.

You’ve got to launch your product big-time to make more moneyand get more clients!

In this article I reveal 6 successful product launch strategies you can immediately use to bring in new income and convert prospects into clients.

Now, a product launch (or program) can be really anything you’re looking to sell online. Examples can be any of the following:

Bootcamp
Tele-class series
Event
Coaching program
Home study course
Etc…

Why a product launch? It’s better and more effective to sell something. The concept of a “launch” builds up momentum and creates frenzy towards what you’re offering. It’s easier than just putting your product on your site and hoping people will eventually come around and take it.

Here are my six strategies:

Planning

You’ve got to plan ahead. You can’t just haphazardly decide to launch something and have it all magically fall into place. You need to plan ahead across all levels. Your audience – are they ripe for it? Would they want it? Have you been offering too much or too little and where does this launch fit into the rest of your planned offerings? Your communication – the dates you plan for sending emails, launching your product on your website, dates for communication to JV partners to support your launch, etc. You need to select a “launch” date and then work backward from there to plan out all the various communications you require.

Support

Without support – the launch won’t be a success. And, I mean support from ALL places. Joint ventures- ample support from JV partners or strategic alliances to help promote your launch will help build up momentum. Why? The more people who are aware of your launch will create even more anticipation.Affiliates – getting affiliates on board so they can plan ahead to notify their network of your launch and ensure it fits with their schedule. Team – can’t do it all alone. Between the promotion, planning, emails, website, product creation, etc., it takes more than just you. Get some help from your team (even if temporary help) to make it all happen. Family/friends – tell them about the launch so they can support you during what will be one of the busiest times of your business.

Anticipation

A successful launch is all about anticipation. Remember when the iPhone 4 came out from Apple and there was all this build up for months before they actually had it available for sale? That’s a killer launch tactic. You want to create the momentum of leading up to something – something really big. This creates buzz and anticipation from people who want to find out about your launch. Hint: for online product launches – it usually is a big build up to a tele-seminar or webinar where you announce your product – and finally make it available for sale. Reminding people constantly about the event date before it takes place is another strategy to create more build up and anticipation.

Creativity

You’ve got to be creative about what you’re launching. Let’s not forget the most important part of a launch is the content of what you’re actually selling. It’s got to be good stuff. But, what makes your product different? Why are people going to want it? Be creative with your marketing as part of the launch with everything from the angle/message for your tele-seminar to the videos you’re producing – it’s got to be different. Your sales page needs to be creative. How well can you present what you have?

Incentives

A launch is all about giving people a reason to buy. Additional bonuses, a strong call to action, reduced pricing, pricing payment plans, etc. These are all reasons that will help make the case for the product. You want to give people an offer they can’t refuse and using incentives is a key to trigger people from prospect to buyer. One incentive to consider is planning a preview call or webinar to showcase what you have to offer (what you’re launching.) I would never recommend launching a new product or program to your entire list. Not everyone would be interested. But, inviting people to a free call or webinar where you deliver good content and essentially “preview” what you have to offer – and giving them a really good offer at the end of the call – is a great way to launch your product and get immediate sales.

Scarcity

If you’re selling a product with limited copies or a program with limited spaces -being transparent about the limited availability will definitely increase your selling conversion. People aren’t compelled to buy if they know they can some around anytime to buy if you have unlimited copies or spots. But, if there is only a certain number available – they will take action. Now, you need to be honest here and not pretend to have 10 copies of something to sell when in reality you have 100. That’s not very authentic. If the offer is ending soon because the event starts on a certain date or a program begins on a certain date – you should leverage that and showcase it to prospects so they know they need to take action.

Follow some of thee strategies for your next product launch and you’ll be sure to increase sales and convert more prospects into buyers.

Your Assignment:

What are your launch plans for 2011? Do you have a new product or program you’re ready to sell to your list? It’s not as easy as just putting it up on your website and hoping for sales. Map out 2-3 action steps to implement from each of my 6 launch strategies above to ensure you can effectively and efficiently launch your next product or program for the best results possible. Don’t be afraid to try something different and be creative. And, your content has got to be killer more than anything – so don’t overlook delivering an amazing value to your clients or customers!

Product Launch Madness And Bonuses That Make Sense

Back in early 2006, Jeff Walker launched a course called
Product Launch Formula. Product Launch Formula taught
a very detailed, step-by-step approach to launching any
product via the internet.

Jeff even provided case studies that showed how to use
his Product Launch Formula to treat a major affiliate
promotion campaign like a product launch.

Product Launch Formula taught a proven method of launching
a product, and in the process, convinced several THOUSAND
aspiring entrepreneurs that the time was finally right for
them to launch their product.

The only problem was that many of them decided to release
products all at the same time. Another problem was that
many of the product launches were in the “Internet marketing
niche” where many people launching products were seeking
joint venture with the SAME pool of super affiliates.

This triggered an interesting phenomena where super
affiliates were shown a plethora of absolutely incredible
products… many of which the same “100 super affiliate” all
chose to promote at the same time.

This triggered wave after wave of many of the super affiliates
promoting the same product packages during well orchestrated
launches. As soon as one of these well-orchestrated launches
was over with, the next one kicked off.

The thing is, there really were a lot of great product
being released. There were more great products being offered
to the same core group of customers than they could possibly
purchase AND digest… because it was coming at them so fast.

As the competition really heated up, and the market began
to tune all of the emails, something interesting happened.

Since many of these products really did solve a painful
problem in the marketplace, and since many people were on
multiple lists, and got pitched on the same product by dozens
of marketers… all on the same day, the distinguishing factors
soon became the bonuses that the affiliates were offering.

When any product launch has so many super affiliates promoting
the same product launch to the same customers, the product
becomes such a “commodity” that the bonuses become what
determines which marketer get the sale.

Soon, we had the “product launch bonus wars.” Each launch soon
became a contest to see who could get the most creative, and
who could offer the most enticing bonus.. the bonus with the
highest perceived value.

It was at this point that many super affiliates began to do
their customers a big DISSERVICE. They began offering product
launch bonuses that made no sense. They began offering product
launch bonuses that distracted the customers too much, and kept
the customer from even having time to use the primary product.

Some offered such huge bundles of “fluff” that their customers
would read a mile long page describing their bonuses, be
convinced that something in that long list was something that
they needed, and grab the package just for that bonus. Often,
those customers soon discovered that they’d never use the
bonuses, and then they were STUCK with a bunch of useless
clutter!

The criteria that conscientious affiliate marketers should use
is to offer bonuses that help a customer to get the most use
out of a product. The bonus shouldn’t distract them so much
that they never even find the time to take the primary product
out of its shrink wrap.

In my opinion, selling someone something and then overwhelming
them with bonuses that keep them from using the primary
product is totally WRONG!

I believe this so much that when I noticed Jeff Walker
preparing for a launch of version 2 of his Product Launch
Formula, after confirming that it really is one of the most
useful products that many of my clients needed, I had to ask
myself, “If I recommend this to my clients, how do I help them
to actually USE the product?”

I think that is a very logical approach to deciding what bonuses
to offer with any product.

Don’t you?

For example, I acknowledged that anyone getting Jeff Walker’s
Product Launch Formula 2.0 would likely be planning on doing
a product launch. If they are marketing online, they likely need
help in planning that launch, getting joint venture partners,
and publicizing their launch.

So, my “ideal” bonus for Product Launch Formula 2.0 evolved to:

1) A “solo” email, promoting only their product, sent to a list
of 120,000 subscribers.

2) A live 2-day seminar where they are taught many of the things
that they need to know to both launch their product and to
continue building and running a successful online business.

3) At least 2 hours one one-on-one consulting.

So, that’s what I bundled as my bonus for Jeff Walker’s Product
Launch Formula 2.0. My thinking was also that the live seminar
would put… as many as… several hundred ideal JV partners in
the same room.

My challenge issued to all affiliates promoting product launches
is to offer bonuses that actually help the customer use the
primary product and benefit from that purchase. My challenge
issued to potential customers contemplating buying ANY big
ticket item in particular is to look for bonuses that actually
help you to use the product.

Buying a product just for a bunch of bonuses that you’ll never
use is generally illogical. Buying a product that comes with a
bunch of product launch bonuses that distract and detract from
the primary product is counter-productive. Offering your
customers bonuses during product launches that are inconsistent
with getting the most use out of that product is
unconscionable.

So there you have my opinion on “product launch madness and
bonuses that make sense.” If you’re serious about your business
growth, I encourage you to give what I’ve just shared with you
some deep though.

Product Launches

Developing and finalizing a new product is the first step to a successful business future. After the product is complete, it must be prepared for a product launch. This may be the most important timeframe for placing a new product on the market. Planning for the product launch may be stressful and overwhelming. It takes time to organize the launch, prepare a launch conference, or an exhibition. This process is chaotic at times, but is essential to ensure the product is launched and is presented to the public. The process of preparing for the product launch is referred to as learning to fly. By keeping up morale and enthusiasm, the product launch will be more successful. When staff, customers, and product reviewers experience your enthusiasm, it motivates them as buyers or advertisers to purchase or promote the product being launched. There are many methods to use when launching a product. Many products are launched in a conference setting, meetings, seminars, and team building events. Conventions are a popular means when launching a product, and conventions held at well-known hotels and centres have been known to be more successful simply because of the venue. Choosing a launch venue and method will be an important key in successfully launching a new product. The idea is to draw a crowd or audience to the launch. The better known the venue is, the more people will attend.

When the product is ready to be launched, planning the conference or exhibition is an important step. Traditional launch conferences have been known to be unexciting. When launching a new product using a convention, look into employing an interactive conference. This way, the audience is more involved in the actual launch. An interactive conference will allow participation and will increase interest in the product being launched. An interactive conference is inexpensive to plan, and it is a perfect method to promote the product and leave the audience with a complete understanding of what is being presented.

Trade shows are an inexpensive way to launch the new product. Most trade shows are themed, and all products being launched are in a related category. While this method is extremely popular, it may not be the right choice. Choosing the method in which to launch the product depends on the product itself. If it is a new and top of the line invention or creation, a trade show may prove to be successful. Since trade shows launch similar products at the same time, it is important to consider the possibility of another product launch that is comparable to your own. Having a unique product will ensure the success of the launch at a trade show or any other venue. Trade shows are scheduled more frequently than conventions and launch conferences, which is why they are so popular. It may be worth waiting for the next available convention or conference, if you do not have a product that will steal the show.

When planning the product launch, take some time to do market research. This research will allow you to learn what other products are being launched, the methods being used for the launch, and reviews of the product. It is important to have as much information on the competitor as possible. Product launches are very competitive, especially when similar products are being launched at the same time and at the same venue. Doing the extra research will inform you of other launching methods and will keep you informed as to what new product launches have been successful and why. Gaining this information will be important to the product launch as well as the rest of the company. By knowing what products competitors, are launching, you will have an advantage in your business and can apply the knowledge gained to better the company and keep up with the competition. It is imperative to acquire the correct information when conducting any type of market research. Misinformation may lead to losses within the company as well as a failed product launch.

Business seminars are a great place to launch a new product. The audience at a seminar or training session are already interested in the company and will be more accepting to new ideas and products. Seminars have a high success rate when used as a method of product launching. Regardless of which method is chosen to launch the product, always keep in mind that the competition is watching. Make sure that your techniques, methods, and ideas used during the launch do not fall into the hands of a competitor. This may be used against the company in future product launches and may result in loss of business or failed launches. Having a unique and top of the line product is a large factor in the success of the product. Take extra time to review options when planning a launch. Choosing the correct venue is very important. Be sure that the venue chosen will complement the product being launched. A common product that has been improved will not fare well at a trade show, but may be a success at a conference or convention. A new and unique product will sit in the limelight at a trade show, but may have more competition at conferences where other companies are promoting their innovative ideas